Environmental Awareness Blog » Print

For a living planet – WWF

Nicolas — Mon, 23 Aug 2010 15:26:33 +0000

Exploiting the ecosystem also threatens human lives.
For a living planet. wwf.org

Advertising Agency: DDB&CO., Istanbul, Turkey
Creative Director: Karpat Polat
Art Director: Ali Bati
Copywriter: Gokhan Akca

Biodiversity And Biosafety Awareness – WWF

Nicolas — Fri, 20 Aug 2010 15:12:49 +0000

What will it take before we respect the planet?

Advertising Agency: Ogilvy, Paris, France
Executive Creative Director: Chris Garbutt
Art Director: Emmanuel Bougnères
Copywriter: Edouard Perarnaud

All the things BP could buy with the money lost from the oil spill

Nicolas — Wed, 18 Aug 2010 16:02:29 +0000

Click to enlarge.

BP could have bought 10 years of clean water for each of the 884 million people in the world without access to it. The cost would be $8.84 billion, or $1 per year per person.

BP could also have bought a new home to replace each of the 275,000 lost in Hurricane Katrina. The cost would be $48.125 billion at the median New Orleans market rate of $175,000.

With the lost money, BP could also have bought an ice cream sandwich for everyone on Earth. The cost of $3.395 billion included a 0.50 sandwich from Walmart for each person.

The company could have also purchased Yahoo, Inc. Its market value according to Yahoo Finance is $20.069 billion.

BP could have also bought a 2010 Toyota Prius for each of BP’s 92,000 employees. The cars would cost $21,400 each for a total of $1.968 billion.

The company could also have purchased a copy of the book Sh*t My Dad Says for every user on Twitter. At $8.79 each of Amazon.com, the total for the books is $922 million.

BP could also have purchased Twitter itself for a cost of $1 billion, according to its 2009 valuation.

With the lost money, BP could add an island in the Bahamas to their purchases. Lighthouse Cay has four miles of beachfront and costs $33.3 million.

BP could also purchase a pogo stick for every elementary school kid in the U.S. At $25 each from Amazon.com, the toys would cost a total of $621.25 million.

BP could also supply a three-pack of condoms to every teenager in the U.S. If they got the 1,000 count discount packs from Amazon.com, the condoms would cost $8.45 million.

The lost income could also purchase an iPad for every college student in the U.S. at a total cost of $8.305 billion.

BP could purchase a trip to outer space for every U.S. Senator. At $30 million each from Space Adventures, the total cost would be $3 billion.

BP could also have purchased a year’s sponsorship for one million needy kids at Children International. At $22 per month per child, the total cost would be $264 million.

BP could buy a three-wolf t-shirt for every person in America. At $10.99 on Amazon.com, the total cost would be $3.432 billion. BP could also buy a second wolf shirt for every person in Idaho. At 10.99 each, the total would be $17 million.

The total cost of all of these items is $100,000,000,000. This is how much BP stock has lost as of June 2010. This doesn’t include the $3.5+ billion spent in recovery efforts so far.

That's just mesmerizing!!! Could you believe this?

From visualeconomics.com

CO2 emissions – Fly.co.uk

Nicolas — Tue, 27 Jul 2010 16:18:15 +0000

Click to enlarge.

Source: http://www.fly.co.uk/co2-emissions.html

We pollute for a long time – Surfrider Foundation

Nicolas — Sat, 17 Jul 2010 11:06:20 +0000

When we pollute the sea, we pollute for a long time.
Help us to keep the ocean clean.

Advertising Agency: Young & Rubicam, Paris, France
Creative Director: Les Six
Art Directors: Guillaume Auboyneau, Cedric Quissola
Photographer: Laziz Hamani
Model Maker: Alain Roussel
Retouching: Sparklink / Pierrick Guen
Art Buyer: Claire Nicaise

Comic Noir – WWF

Nicolas — Sat, 10 Jul 2010 16:57:05 +0000

Advertising Agency: Leo Burnett, Madrid, Spain
Executive Creative Director: Chacho Puebla
Creative Director: Francisco Cassis, Sergio Lobo
Copywriter: Francisco Cassis
Art director: Alejandro Hernán
Creative Advisor: Tura
Ilustrator: Deja Vu Collective
Account director: Ricardo Del Campo
Account supervisor: Carmen Corujo

Sea Animals 2010 – Surfrider Foundation

Nicolas — Wed, 23 Jun 2010 16:58:38 +0000

Each years, millions of marine animals are killeb by our rubbish. Sign the petition against marine debris at notonourbeaches.com

Advertising Agency: Y&R, Paris, France
Creative Directors: Les Six
Art Directo : Gregory Jeanjacquot
Copywriter: Nicolas Gerard
Illustrator: John-Paul Thurlow

If the ice falls, we all fall – WWF

Nicolas — Wed, 09 Jun 2010 15:27:50 +0000

These are prints advertising from WWF with a simply message :

If the ice falls, we all fall.

and

If the tree falls, we all fall.

Credits:
Creative directors: David Garcia, Aleix Bou
Copywriter: Aleix Bou
Art Director: David Garcia

The Facts About Bottled Water

Nicolas — Fri, 28 May 2010 14:52:32 +0000

According to Wikipedia :

The global bottled water market valuation grew by 7% in 2006 to reach a value of $60,938.1 million. The volume of bottled water grew by 8.1% in 2006 to 115,393.5 million liters. In 2011, the market is forecast to have a value of $86,421.2 million, an increase of 41.8% since 2006. In 2011, the market is forecast to have a volume of 174,286.6 million liters, an increase of 51% since 2006.

The global rate of consumption more than quadrupled between 1990 and 2005. Purified water is currently the leading global seller, with U.S. companies dominating the field, and natural spring water, purified water and flavored water being the fastest-growing market segments.

Presented by Online Education

Shell in the Niger Delta – Amnesty International

Nicolas — Wed, 26 May 2010 13:40:47 +0000

The Financial Times had refused to publish an advert hostile to the oil company Shell and outraged the UK branch of Amnesty International.

The paper left it until the last possible moment to pull the hard-hitting ad, which was due to appear to coincide with Shell‘s annual meeting in London. The Metro and The Evening Standard published the ad.

Tim Hancock, Amnesty International UK’s campaigns director, replied:

“The decision by the Financial Times is extremely disappointing. We gave them written reassurances that we would take full responsibility for the comments and opinions stated in the advertisement.

“Both The Metro and The Evening Standard had no problems with running the ad.”

“The money to pay for the advertisements came entirely from more than 2,000 individuals online, who we’d asked to fund an ad campaign targeting Shell’s AGM – and it really caught their imagination. And I am sure these supporters will share with us our sense of deep disappointment.”

Amnesty launched too a video:

Shell in the Niger Delta from Amnesty International on Vimeo.

From Amnesty International.
Source : The Guardian.